Brand Designer & Visual Creative
Birmingham based designer specialising in branding, content, and digital visuals, creating work that feels elevated, intentional, and actually connects with people.
View my work →
Jasmine Naila, 2026
I'm a Birmingham based designer specialising in branding, content, and digital visuals. My approach is simple, I care about how things look, but even more about how they feel.
I like creating work that feels elevated, intentional, and actually connects with people, not just something that looks good on a screen.
From beauty brands to corporate projects, I adapt my style while keeping a consistent focus on making brands stand out. Design isn't just about visuals, it's about helping people present themselves properly, confidently, and in a way that feels true to them.
Logo design, visual identity systems, and brand assets that give your business a clear, cohesive look and feel across every touchpoint.
Social media templates, digital graphics, and content designed to stop the scroll. Built for how brands are actually seen and used today.
Cohesive visual design for events, presentations, and corporate touchpoints, from signage and menus to full event branding suites.
Whether you have a brief ready or just a vision in mind, I'd love to hear about it. Get in touch and let's start the conversation.
A full event stationery suite for the Women in Tech Excellence Awards 2025. The design direction balanced feminine elegance with corporate polish, soft blush tones, circuit board details and luxury print materials that felt worthy of the occasion.
Large format seating plan displayed on a wooden easel: "Find your seat" in script, with 20 tables laid out in a clean grid across a blush pink ground with subtle circuit board graphic accents throughout.
Standard dinner menu: blush pink with an abstract wave graphic in soft gold, pink and blue tones. Clean typography with the Women in Tech Excellence Awards 2025 branding at the base.
VIP menu variant: same menu content with a luxury black satin bow detail at the top, elevating the guest experience for VIP tables with a premium, gift like finish.
Place cards designed to match the wider W.I.T Awards identity, soft blush tones with clean typography, elegant and consistent across every table setting.
A clean, minimal identity for a modern skincare brand. NūI is built around simplicity, softness and quiet luxury. Designed to feel effortless and elevated, appealing to a contemporary audience that values both aesthetics and clarity.
Primary logo: bold sage green wordmark, clean, confident and instantly recognisable.
Secondary logo: a softer, more editorial version of the wordmark with the Skincare descriptor, used for packaging labels and refined brand applications.
Logo mark: a standalone icon version of the NūI identity, used for smaller brand applications like stickers, social media and packaging accents.
Campaign visual: bold, editorial direction with the NūI brand pattern as a backdrop. Designed to be striking and scroll stopping on social media.
Campaign visual variant: the same bold energy with a different crop, showing range across the campaign suite while staying visually consistent.
Cream tube on white fabric: the all over brand pattern applied to packaging, soft and minimal.
Dropper bottle serum: the brand pattern wraps the product, held in hand for an intimate, editorial feel.
Pump dispenser against textured stone: showing the brand in a natural, grounded setting that matches the NūI aesthetic.
Tube laid flat on warm brown linen: a contrast shot that brings warmth to the clean white packaging and grounds the brand in natural textures.
Packaging flat lay: a clean studio shot showing the full product suite together, demonstrating how the brand pattern carries consistently across every piece.
A conceptual luxury coffee brand designed for dreamers, thinkers and night owls. COSMA is a celestial inspired identity that blends modern ritual with soft, intentional design. Luxury coffee for every phase.
A 6 post social media launch pack designed to launch the brand on Instagram with a consistent, moody celestial feel.
Logo Hero
Menu Preview
Quote Card
Signature Drink
Packaging Tease
Signature Drink
A rich, celestial palette built around deep plum, golden warmth and lunar cream.
Full drinks menu: organised into four celestial categories: For The Thinkers, For The Night Owls, For The Dreamers, and Celestial Favourites. Laid out in a moody plum and cream palette.
Herbal blend packaging: the COSMA identity applied to retail pouches in white, silver and black, with a gold foil logo. Designed for dreamers to craft their favourite fuel at home.
.PNG)
Cup sleeve applications across pink, black and white colourways, showing how the COSMA logo system adapts across different brand touchpoints.
Iced drink range mockups: the COSMA logo applied across six signature cold drinks, showing the brand in a real café context.
A full visual identity rebrand for Magnolia, an all ladies hair and skin salon based in Birmingham. The brief was to create something soft, empowering and elevated. A brand that feels as welcoming as the space itself.
.png)
.png)
Primary logo: script wordmark with delicate floral botanical details, designed for signage, headers and brand materials.
Secondary logo: clean serif lockup with the Skin & Hair descriptor, for packaging and formal brand applications.
Logo mark: the decorative M with floral accents, used as a submark for stickers, appointment cards and social media.
A soft, timeless palette built for warmth and calm.
Packaging applied across product jars - showing the full logo suite in use, from primary wordmark to submark and logo mark variations.
.png)
Hair Serum Product Ad - the brand applied to a premium dropper bottle, showcasing how the identity translates to product packaging.
Service menu design - hair and threading services, laid out in a clean, on brand format that feels welcoming and easy to navigate.
.png)
Skin treatments menu - IPL, photo rejuvenation and specialist services, designed to match the wider brand system.
Shop floor visualisation - showing the Magnolia identity applied to the salon environment, from the reception counter to product shelving.
A full event identity suite for The Elevate Summit, London 2026. Designed to feel refined, professional, and cohesive across every touchpoint, from digital screens to dinner menus.
Place cards designed with a dark, sophisticated palette, bold lettering on deep charcoal, finished with the Elevate Summit branding.
Place cards continued, showing the full set across all tables with consistent typography and branding throughout.
Main dinner menu featuring Herb Crusted Lamb Rack and Chocolate Fondant, designed to feel premium and on brand throughout the evening experience.
Vegetarian menu option, same elegant structure, consistent with the wider event identity.
Table number design for The Elevate Summit, clean serif typography on a refined light background, consistent with the wider event identity and easy to read across the dinner setting.
Slide 1
Slide 2
Slide 3
Slide 4
Slide 5
Seating plan designed for TV screen signage, showing guest seat allocations for the evening dinner experience in a clear, elegant format consistent with the Elevate Summit identity.
